Expert Witness Services
Aneta Genova provides independent, objective expert analysis in matters involving fashion and accessories design, product development, and brand strategy.
With combined academic leadership and industry experience, she offers insight into industry standards, customary practices, and the technical and strategic dimensions of fashion product development.
Areas of Expertise
Fashion and accessories design
Product development processes
Brand strategy and differentiation
Trade dress analysis
Trademark disputes
Design patents
Industry customs and standards
Manufacturing and commercialization practices
Services Provided
Case evaluation and consultation
Expert reports
Rebuttal reports
Deposition testimony
Trial testimony
Document review and analysis
Qualifications
Professor of Fashion Product Design
Extensive industry experience in product development and brand strategy
Experience mentoring and leading emerging design professionals
Engagement with industry partners and academic institutions
Engagement Inquiries
Available for consultation nationwide.
Please use the contact form or email directly for legal inquiries.
You can download her Litigation History {HERE} and feel free to {EMAIL} for quotes
TRADE DRESS
DESIGN PATENTS
INDUSTRY CUSTOMS
MARKET CONTEXT
EXPERT
WITNESS
Design insight
for a more informed
perspective.

Deep industry knowledge.
Objective analysis.
Real-world perspective.
AREAS OF EXPERTISE
I provide objective analysis, written reports and testimony in matters involving fashion and accessories design, trademark and trade dress, design patents, industry customs and practices, and product development.
My work brings creative, technical and commercial perspectives to help courts and counsel understand the fashion industry and its design language.

AREAS OF
EXPERTISE
- Trademark
- Trade dress
- Design patents
- Copyright
- Industry customs
- Product development
- Market analysis
- Retail & brand strategy


“Fashion exists at the intersection of creativity, commerce, and culture. Understanding that context is essential.”ANETA GENOVA

SELECTED MATTERS
& ANALYSIS
- Cult Gaia Ark
- Gucci Horsebit (TTAB)
- Balance Athletica Seam
- Frank Clegg v. Lotuff
- BAM Bags v. Zip-It
