Expert Witness Services

Aneta Genova provides independent, objective expert analysis in matters involving fashion and accessories design, product development, and brand strategy.

With combined academic leadership and industry experience, she offers insight into industry standards, customary practices, and the technical and strategic dimensions of fashion product development.

Areas of Expertise

  • Fashion and accessories design

  • Product development processes

  • Brand strategy and differentiation

  • Trade dress analysis

  • Trademark disputes

  • Design patents

  • Industry customs and standards

  • Manufacturing and commercialization practices

Services Provided

  • Case evaluation and consultation

  • Expert reports

  • Rebuttal reports

  • Deposition testimony

  • Trial testimony

  • Document review and analysis

Qualifications

  • Professor of Fashion Product Design

  • Extensive industry experience in product development and brand strategy

  • Experience mentoring and leading emerging design professionals

  • Engagement with industry partners and academic institutions


Engagement Inquiries

Available for consultation nationwide.
Please use the contact form or email directly for legal inquiries.

You can download her Litigation History {HERE} and feel free to {EMAIL}  for quotes

 

TRADEMARK
TRADE DRESS
DESIGN PATENTS
INDUSTRY CUSTOMS
MARKET CONTEXT

EXPERT
WITNESS

Design insight
for a more informed
perspective.

Deep industry knowledge.
Objective analysis.
Real-world perspective.

AREAS OF EXPERTISE

I provide objective analysis, written reports and testimony in matters involving fashion and accessories design, trademark and trade dress, design patents, industry customs and practices, and product development.

My work brings creative, technical and commercial perspectives to help courts and counsel understand the fashion industry and its design language.

AREAS OF
EXPERTISE

  • Trademark
  • Trade dress
  • Design patents
  • Copyright
  • Industry customs
  • Product development
  • Market analysis
  • Retail & brand strategy
“Fashion exists at the intersection of creativity, commerce, and culture. Understanding that context is essential.”
ANETA GENOVA

SELECTED MATTERS
& ANALYSIS

  • Cult Gaia Ark
  • Gucci Horsebit (TTAB)
  • Balance Athletica Seam
  • Frank Clegg v. Lotuff
  • BAM Bags v. Zip-It
ANETA GENOVAFASHION · DESIGN · INDUSTRY
Black leather and gold zipper detail
Handbag design sketch from the approved master
Fashion and intellectual property books from the approved master
Hands drawing a handbag design from the approved master
Deep teal leather folds from the approved master