Aneta Genova brings substantial industry experience in fashion and accessories design, product development, and brand strategy. Her professional background spans the full lifecycle of product creation, from concept development and design execution to sourcing, manufacturing, and commercialization.

She has worked closely with cross-functional teams including designers, technical developers, manufacturers, and brand leadership, gaining comprehensive insight into industry standards, production processes, and customary business practices within the fashion and accessories sectors.

Her experience includes:

• Concept development and design strategy

• Product development and technical execution

• Materials sourcing and manufacturing coordination

• Brand positioning and market differentiation

• Commercialization and go-to-market processes

• Evaluation of design originality and competitive landscape

This professional foundation informs both her academic leadership and her analytical work in matters involving intellectual property and industry practices.